This blog was created a few years back purely to upload my projects, inspirations and news regarding my journey through Central St. Martins.
Now it’s time to start a fresh new site, please visit:
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I’m creating a new webpage for my professional work since I’m about to graduate from Central St. Martins
That’s why there are no new posts on my blog, I’ve been very busy shooting my graduation project so stay tuned!
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I’ve finally finished my BA dissertation, one of the hardest thing I’ve ever had to do but these last 7 months have been very productive and fun. I managed to reach my goal in time and I am forever happy for all the help I got along the way.
Over the summer I have been researching Feminism/Feminist Propaganda – Female Icons in politics; where I interviewed Vigdís Finnbogadóttir, first female president in Europe.
I looked at Sexuality in Art/Design/Advertising – Objectification of women – The impact technology has on human behavior; where I interviewed Cindy Gallop, feminist and female entrepreneur in the advertising world.
I also looked at Female Icons in music/Music videos – Pornification of culture > impact on youth; where I interviewed two 14 year old girls, Kolbrún Björnsdóttir and Ingibjörg Marín Rúnarsdóttir
But in the core of my essay, I’m basing my research around three women in the music industry; Patti Smith, Annie Lennox and Madonna. I chose these women because of their artistic and commercial success, they are all a huge influence on their next generation and all of them have opened different doors for women. In my analysis I’m situating them within social and historical context by taking into account the changing debates in feminism and politics in issues surrounding sexuality, equality, identity and androgyny.
After contemplating different layouts for my text, I felt that the female body was the most appropriate layout for my dissertation, so I wrote my dissertation on a female body.
That, in itself, was a performance and it was a statement that combined all the things I’ve looked at in my research. The fear of female flesh is fear of female power, and reclaiming women’s bodies must go hand in hand with reclaiming women’s power. I managed to find a model that is both feminine and masculine, so she was perfect for my ‘challenging the feminine’ layout.
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Marketing campaign for Harper Collins / 4th Estate who are publishing Jonathan Franzen’s critically acclaimed ‘Freedom’ in paperback in september 2011
Book trailer / Music by Jake Jonsson
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I feel very privileged to have been offered further work at Harper Collins after my two week internship with them earlier this summer.
Here is a little preview of what I’ve been doing:
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Exhibition on 31st of March 2011
Initial ideas for a competition on silk design for horse racing jockeys
one of my three initial design ideas (above)
I’ve simplified the texture in the tree-trunks into organic, visual forms, using a colour pallette limited to twelve colours, three for each silk.
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Exhibition from 18th – 20th of May 2011
of 13 finalists who will be exhibiting their designs at Ascot in 9th of July 2011
I’m very proud to be one of them
article in Creative Boom 16th of May 2011
article in The Guardian 18th of May 2011
article and video Love The Race
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Exhibition opening at Ascot on 9th of July 2011
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filmed with Bolex 16mm film camera
in collaboration with Ina Hauge, Sara Kyurkchieva and Katarina Socan
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Booklet made in collaboration with Sara Kyurkchieva.
We asked up and coming artists to make their mark in ArjoWiggins Creative Paper.
This is a D&AD brief and our answer to this brief is one of the nominations this year, we are very proud!
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